Kayommi's Transformation: From Local Store to National Brand
- Market Research
- Branding
- Marketplace Onboarding
- Product Listing
Introduction
Brachy is a women’s lingerie brand based in Delhi, offering premium-quality bra sets and innerwear designed for comfort, confidence, and everyday elegance. While the brand had a strong offline presence and loyal customers, Brachy aimed to expand its reach and tap into the fast-growing online lingerie market across India.
The Challenge
Entering the online marketplace for intimate wear came with unique challenges. Category approvals, size accuracy, product presentation, and strict marketplace guidelines on platforms like Amazon and Myntra made the process complex. Additionally, Brachy needed the right positioning to stand out in a competitive women’s lingerie segment.
Finding the Solution
That’s when Brachy partnered with Your Sellers Buddy. Our team provided end-to-end support, starting with in-depth market research and competitor analysis. We assisted with marketplace onboarding, category approvals, size chart optimization, and professional product listings tailored specifically for the lingerie category.
The Victory
With a strategic launch on Amazon and Myntra, Brachy quickly began receiving consistent orders. Optimized listings, accurate size representation, and clear branding helped build customer trust. Within a short span, the brand saw strong engagement and repeat purchases.
The Transformation
Today, Brachy is a growing online lingerie brand with daily sales across major marketplaces. The brand has successfully expanded beyond Delhi, reaching customers across multiple states in India. With steady growth and increasing visibility, Brachy is now focused on scaling further and strengthening its digital presence.
Testimonial
“Your Sellers Buddy helped us simplify a complex category like lingerie and turn it into a successful online business. Their expertise in marketplaces and continuous support gave us the confidence to grow digitally.”
– Founder, Rakesh Kumar
Conclusion
At Your Sellers Buddy, we specialize in helping brands navigate even the most competitive categories online. Brachy’s success highlights how the right strategy, marketplace knowledge, and execution can transform a local brand into a trusted online name.
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